When business is bad, many bosses will complain that "what shops are too small and poorly located?"· · ·
Don't always blame your shop. It's time to wake up! Sometimes it's just the wrong choice in decoration.
There is a "living example" in London, a unique "mini" clothing store.
▲ such an elegant "cover" gives people an impulse to open it
▲ under the soft light, it can always give people a warm feeling and make people feel sorry for themselves if they don't walk around
▲ the commodity display is also in good order, so you can easily do self-help shopping without consulting the shopping guide
If the shop can speak, it will definitely say: "hum! Blame yourself for not managing!"
So here comes the question...! Facing the "soaring" house price, how to make use of the limited space to create their own "small world"??
Here I'll teach you some "unique secrets" to make your small shop "tall! Big! Up!" Visual sense!
Does your product "talk"?
Since we can't change the size of the area, let's make good use of the space. Many shops will waste those "golden" spaces. It is often easy to ignore the high-altitude positions that are beyond the reach of customers and useless.
But in fact, the high position is more conducive to let the commodity speak.
First, I'll give you a few professional terms
PP
It is the product combination promoted by the store
Let your brain mend the way you wear it
POP
It's just a simple poster
Let you understand the "story" of this store
▲ product: "Hey, you look so good. Come and buy it!"
▲ commodity: "I am a suit with a story. Do you want to know me better?"
▲ commodity: "today's big discount, you'll lose a lot if you don't buy it!"
A good talker is better than ten shopping guides.
Consumption can be guided, but the premise is that there must be scenes and experiences—— Zhong Xiaoying
Is it difficult to create an atmosphere in a small shop? You're wrong
Look up at the ceiling above you. Have you used it?
A few pictures of Po will amaze you:▽
▲ customers will think: Hey hey, take photos and send a circle of friends to improve their style .
▲ customers will think: Wow! Enter the new world and bring friends to play next time.
Learn to create an atmosphere, and your shop will become a local "clock in holy land".
Very specific "color"
Just like our clothing collocation, too many complex colors will make people dizzy, and the color collocation of shops is also the same.
▲ for small shops, too many colors will make the space smaller
▲ the simple colors not only make people feel more comfortable, but also make the space become very huge!!
If you have no research on color, then choosing white is the least likely to make mistakes.
Because white is a color that will "swell", it will make you feel that the store has a "swell feeling" .
Moreover, white has super "inclusiveness", no matter what color it is matched with, it can easily hold.
The goods are more attractive against the white background.
Please turn on the light for the "protagonist"
In order to save trouble, many shops use cloth lamps as lighting to decorate the shops.
This can neither highlight the key points of the store nor create a good store atmosphere, but harm your store.
However, it is not hopeless, as long as we pay attention to the wattage and color difference in the selection of lamps.
The key areas of the store use high wattage LED lights, or let it be distinguished from other lights in the store
The advantage of this is that it not only increases the visual level, but also highlights the main products.
Clone change size
We are most familiar with the mirror. We can see another self from the world in the mirror.
Compared with small shops, the mirror can help a lot. It is simply a "clone artifact"!
Why do you say that? Because it can clone every aspect of the store, which increases the visual space of the store.
However, do not display small mirrors in the shop, because too many small mirrors will affect customers' attention to the goods.
So how should we use the mirror correctly? Appear in the store in a large area!
▽
▲ "30 level to 60 level, completely OK"
▲ "it's like opening two stores" 。
The area of the shop is still so small that it can be "cloned" with a large-area mirror, which makes the shop extremely huge in an instant.
Get these four tricks to make your small shop stand out among the vast shops.
If you have any questions, please consult seeposh.
Don't always blame your shop. It's time to wake up! Sometimes it's just the wrong choice in decoration.
There is a "living example" in London, a unique "mini" clothing store.
▲ such an elegant "cover" gives people an impulse to open it
▲ under the soft light, it can always give people a warm feeling and make people feel sorry for themselves if they don't walk around
▲ the commodity display is also in good order, so you can easily do self-help shopping without consulting the shopping guide
If the shop can speak, it will definitely say: "hum! Blame yourself for not managing!"
So here comes the question...! Facing the "soaring" house price, how to make use of the limited space to create their own "small world"??
Here I'll teach you some "unique secrets" to make your small shop "tall! Big! Up!" Visual sense!
Does your product "talk"?
Since we can't change the size of the area, let's make good use of the space. Many shops will waste those "golden" spaces. It is often easy to ignore the high-altitude positions that are beyond the reach of customers and useless.
But in fact, the high position is more conducive to let the commodity speak.
First, I'll give you a few professional terms
PP
It is the product combination promoted by the store
Let your brain mend the way you wear it
POP
It's just a simple poster
Let you understand the "story" of this store
▲ product: "Hey, you look so good. Come and buy it!"
▲ commodity: "I am a suit with a story. Do you want to know me better?"
▲ commodity: "today's big discount, you'll lose a lot if you don't buy it!"
A good talker is better than ten shopping guides.
Consumption can be guided, but the premise is that there must be scenes and experiences—— Zhong Xiaoying
Is it difficult to create an atmosphere in a small shop? You're wrong
Look up at the ceiling above you. Have you used it?
A few pictures of Po will amaze you:▽
▲ customers will think: Hey hey, take photos and send a circle of friends to improve their style .
▲ customers will think: Wow! Enter the new world and bring friends to play next time.
Learn to create an atmosphere, and your shop will become a local "clock in holy land".
Very specific "color"
Just like our clothing collocation, too many complex colors will make people dizzy, and the color collocation of shops is also the same.
▲ for small shops, too many colors will make the space smaller
▲ the simple colors not only make people feel more comfortable, but also make the space become very huge!!
If you have no research on color, then choosing white is the least likely to make mistakes.
Because white is a color that will "swell", it will make you feel that the store has a "swell feeling" .
Moreover, white has super "inclusiveness", no matter what color it is matched with, it can easily hold.
The goods are more attractive against the white background.
Please turn on the light for the "protagonist"
In order to save trouble, many shops use cloth lamps as lighting to decorate the shops.
This can neither highlight the key points of the store nor create a good store atmosphere, but harm your store.
However, it is not hopeless, as long as we pay attention to the wattage and color difference in the selection of lamps.
The key areas of the store use high wattage LED lights, or let it be distinguished from other lights in the store
The advantage of this is that it not only increases the visual level, but also highlights the main products.
Clone change size
We are most familiar with the mirror. We can see another self from the world in the mirror.
Compared with small shops, the mirror can help a lot. It is simply a "clone artifact"!
Why do you say that? Because it can clone every aspect of the store, which increases the visual space of the store.
However, do not display small mirrors in the shop, because too many small mirrors will affect customers' attention to the goods.
So how should we use the mirror correctly? Appear in the store in a large area!
▽
▲ "30 level to 60 level, completely OK"
▲ "it's like opening two stores" 。
The area of the shop is still so small that it can be "cloned" with a large-area mirror, which makes the shop extremely huge in an instant.
Get these four tricks to make your small shop stand out among the vast shops.
If you have any questions, please consult seeposh.
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